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Writing Copy vs. Writing for You: How Not to Kill Your Creativity

Written by Gemma K., who is taking online classes about phlebotomy . If you’re a naturally creative person, freelance writing might seem like a perfect job. It brings flexible hours and a varied work environment. And once you get good at it, you can earn enough to shorten your workday and fit in more time for your creative endeavors. Even writing copy is writing, right? It all flexes a similar part of your brain. Try sitting down and working on a short story or plot outline for you nascent novel after typing up copy all day, and you might renounce everything I just said, however. Writing copy seems to put your brain into a certain mode, a mode of quickly synthesizing information and rearranging it that’s definitely different than thinking creatively. When working creatively, you need a relaxed brain that's willing to move spontaneously in new directions when they call. Getting your brain from one mode to the other isn’t easy, but it’s possible. There are some thin...