VS Grenier ~ Award-Winning Author, Speaker & Podcaster

When you hear the word “Marketing”, I’m sure you automatically think…social networking, but what about the other types of marketing, i.e. media releases, banner ads, blog talk radio, online networking groups to name a few. So let’s look at how you can use these marketing avenues outside of just Facebook, Twitter, Pinterest, etc. Media Releases I’m sure some of you have at one time or another sent a media release. If you haven’t, it is time to start doing so. You don’t have to pay a PR firm to do this for you. In fact, you can easily do this every time you host a blog hop, guest interview or post, giveaway, and even if you’ve made some changes or updates to your blog such as a new look or addition. Releases are a great way to let local and online media outlets, publishers, companies, PR firms, buzz sites and more know about you.  You can post a media release free or for a small fee if you want to reach a bigger audience. Here are a few of my favorites: https://www....

Many writers and illustrators ask me, "Is it really important to have a book trailer for my upcoming book?" My answer is "YES!" Book and Event trailers are a lot like movie trailers. They catch viewer interest if done right. I don’t know if you have noticed, but many BIG publishing houses have discovered the importance of book trailers. They believe in them so much that you can catch them as television commercials. Something you didn’t see 20, 10 and even 5 years ago! Book and event trailers are fast becoming the future in marketing, promotions and school events. Similar to a movie trailer, a book trailer is a marketing tool to assist authors, illustrators and publishers in promoting their work by creating a viral marketing campaign online. You may even have noticed event trailers or home videos making it on the home pages of places such as Yahoo.com. Why is this? Because people are spending more and more time online, and they are looking for entertainment. Wh...