Skip to main content

Article Wed: Using Twitter for Marketing on the Internet


As marketing on the internet has evolved, one thing has remained consistent and that is the importance of compiling an email list of potential customers. Growing your business by using an email based marketing campaign continues to be a very effective strategy.

With the internet landscape continually changing, one would assume that there must be a more efficient manner for businesses to build an email list of potential customers.

One of the most noticeable changes taking the internet by storm in the recent past has been the growing popularity of online social networking sites. The internet community has flock to these sites in droves and this trend shows little signs of slowing down. The result has been more effort invested into tapping the potential of these sites for business purposes.

One of the top social networking sites online today namely Twitter has become a popular a target for online entrepreneurs. Due to its huge base of users, this site is prime internet real estate for marketers. The question here concerns the most effective way to harness the traffic off this site, channel it into your business funnel, and build an email list of people who have an interest in what you promote?

Here is a simple 4-step strategy that has proven to be effective for siphoning traffic from Twitter for online business purposes

Open an Account

This seems simple and it is but there are just a few things you will want to pay attention to as you register for your account.

Use either your name or business name as your user ID. This will lend more legitimacy to you in the eyes of other users. Many people use clearly falsified identities, which tend to repel other users. If someone were 'hiding' behind a false identity, would you trust them?

The other thing you want to do is to have a picture of you or at least an avatar of some sort that represents your business.

Search the User Base

Twitter has a very simple method for searching their site based upon 'people' search or keyword searches. Using keywords that are relevant to your business do a search and then follow the people and/or businesses that come up in the results. Also, follow some of their 'friends' so that you are now 'intermingling' with people who share your 'business' interests.

Share Useful Information

After a short period of time you will develop a list of your own followers. First off, remember Twitter is a 'social' site therefore most people are NOT there to be sold. You need to first develop a relationship with them much like you would do in any email based marketing campaign. Once you have done that you will be in a better position to promote to them.

Locate information or resources that would be of interest to the people who are following you and then post it or at least links to it on your own blog. At this point, you can now direct your followers over to your site to view this information.

Place an Opt In Box on Your Blog

Now that you have followers visiting your blog for the information you are sending to them you can create and place sign up form on it offering a free giveaway. You are now on your way to developing a sizable email list of people you have attracted from Twitter who share an interest in what it is you do.

As marketing on the internet continues to change, some things remain the same. An email based marketing campaign continues to prove effective at accelerating the growth of any online business. One significant change however is the growth of online social networking sites. Their growing popularity has created huge population bases, which present tremendous business potential for online entrepreneurs. It is now a matter of learning how to siphon traffic away from these sites and onto your email list. As mentioned Twitter is one of the top social networking sites which presents enormous marketing potential due to the size of its user base. By following the simple 4 step strategy reviewed above you should be able to divert plenty of traffic from this site and onto your email list. At that point, you can commence an email marketing campaign that should help boost your sales and grow your business.

About The Author
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.

To learn more about Marketing on the Internet and to also receive a free instructional manual that teaches valuable niche research techniques simply visit:http://blogbrawn.com/

Comments

Popular posts from this blog

Interview Friday with Author Maggie Lyons

Maggie Lyons was born in Wales and brought up in England before gravitating west to Virginia’s coast. She zigzagged her way through a motley variety of careers from orchestral management to law-firm media relations to academic editing. Writing and editing nonfiction for adults brought plenty of satisfaction but nothing like the magic she discovered in writing fiction and nonfiction for children. Several of her articles, poetry, and a chapter book have been published in the children’s magazines Stories for Children Magazine and knowonder! VS: I want to thank you for being my guest here on The Writing Mama today, Maggie. To get things started can you share what you do to help balance your writing life with your family life? Maggie: Very fortunately for me, I’m retired and my son left the nest some time ago. That doesn’t mean I have no other commitments, of course. In fact, I’m very busy as a freelance editor, but I do have the privilege of being able to control m...

American Chronicle | Get to know Rodger Dodger Dog and His Author, Jan Britland

In 1986, Jan was driving her children in a new town to start school. On their way, they would pass a beagle type dog chained to a huge Magnolia tree. Some days they would see the chain hanging down from the tree. "I think we just assumed the dog was in the house until one day we realized he was up in the tree. From that day on, Rodger Dodger Dog as we called him became a favorite. It was a 45-minute drive, which can become boring so as we passed him, I would start telling a story about Rodger Dodger's adventures up the tree and beyond. Because I am so dyslexic, the stories had to rhyme so I could remember them from day to day. They also started the same to get me going," shared Britland. However, it wasn´t until 2008 when Britland received a phone call from her daughter Kelly, who had young children of her own that the Rodger Dodger Dog started to even think about becoming a children´s book or series for that matter. "My daughter was complaining her son ...

Interview Friday: Author Sands Hetherington

Sands Hetherington credits his son John for being his principal motivator. Sands raised his son as a single parent from the time John was six. He read to him every night during those formative years. He and young John developed the Crosley crocodile character in the series during months of bedtime story give-and-take. Sands majored in history at the University of North Carolina (Chapel Hill) and has an M.F.A. in creative writing and an M.A. in English from UNC-Greensboro. He lives in Greensboro. VS: I want to thank you for being my guest here on The Writing Mama today. To get things started, Sands, what do you do to help balance your writing life with your family life? Sands: Hi Mama and thanks for having me over. Actually, my family life was part of my writing life. I was a single (male) parent of a six-year-old son. We always did bedtime stories. One night John invented a red crocodile named Crosley for an after-lights-out companion. This evolved directly into...