Skip to main content

Why Do You Need a Book Trailer


Many writers and illustrators ask me, "Is it really important to have a book trailer for my upcoming book?" My answer is "YES!" Book and Event trailers are a lot like movie trailers. They catch viewer interest if done right. I don’t know if you have noticed, but many BIG publishing houses have discovered the importance of book trailers. They believe in them so much that you can catch them as television commercials. Something you didn’t see 20, 10 and even 5 years ago!
Book and event trailers are fast becoming the future in marketing, promotions and school events. Similar to a movie trailer, a book trailer is a marketing tool to assist authors, illustrators and publishers in promoting their work by creating a viral marketing campaign online. You may even have noticed event trailers or home videos making it on the home pages of places such as Yahoo.com. Why is this? Because people are spending more and more time online, and they are looking for entertainment. Who knows, if you do your book or event trailer right, you may reach an audience you might not have been able to reach before from your hometown.
Okay, so now you understand you need a book trailer, but how do you go about making one. Many companies online offer these services. Some of them are publicity firms, your publisher (tradition and self-publishers) may offer this service, you can hire a freelancer/company to make one for you, or if you think you can…do it yourself. There are many online sites that offer software (free or for a small fee) to make trailers. 

Here are a few places to check out who offer trailer services. Some are free others charge a small fee. I have worked with them all so I know they are fair and do a good job.


The thing to keep in mind is a book or event trailer is a low to no cost way to spread the word and create buzz about your book. Trailers are the perfect tool for marketing on your site, social media sites, book review sites, blogs, online magazines, etc. 


Stories for Children Publishing will be touring award-winning author VS Grenier and her book, “Babysitting SugarPawa picture book about friendship and telling the truth all month long in June 2011.

You can find out more about VS Grenier’s World of Ink Author/Book Tour schedule at http://storiesforchildrenpublishing.com/BabysittingSugarPaw.aspx. There will be giveaways, reviews, interviews, guest posts and more. Make sure to stop by and interact with VS Grenier and the hosts at the different stops by leaving comments and/or questions.
In addition, come listen to Blog Talk Radio’s World of Ink Network show: Stories for Children at http://www.blogtalkradio.com/worldofinknetwork. The hosts VS Grenier, Kris Quinn Chirstopherson and Irene Roth chatted about Grenier’s picture book, writing, the publishing industry and experiences with virtual tours. Grenier will also be sharing writing tips and trials, and tribulations of the writer’s life.

The show will be live June 6, 2011 at 1pm EST (12pm Central, 11am MST, and 10am PST). You can tune in at the World of Ink Network site at http://www.blogtalkradion.com/worldofinknetwork. You can listen/call in at (714) 242-5259. (Note: if you can’t make the show, you can listen on demand at the same link.)

To learn more about the World of Ink Tours visit Stories for Children Publishing at: http://storiesforchildrenpublishing.com

Popular posts from this blog

Interview Friday with J.D. Holiday

J.D. Holiday is the author and illustrator of two children’s books: Janoose the Goose, picture book and a chapter book for six to eight year olds, THE GREAT SNOWBALL ESCAPADE. A chapbook of her short stories called, Trespasses was published in 1994 and she has had short stories printed in literary magazines and numerous articles about writing and publishing published.  She is a member of both The Society of Children’s Writers and Illustrators, (SCBWI) and Small Publishers of North America, (SPAN.)  J.D. Holiday lives in the Delaware Valley of Pennsylvania. VS : I want to thank you for being my guest here on The Writing Mama today. It is so exciting because you are my first World of Ink Tour Guest. It’s been a fun couple of days and the tour is only getting started. Okay, so I know your children are grown and out of the house, but I’m sure you’ve had to balance your writing life around them at one time or another. I know being a parent and writer can be hard and I find ...

I'm a Guest Blogger on The Children's and Teens' Book Connection

Picking the Right Words for a Picture Book by VS Grenier First, let me say there are four types of picture books. Story Books: Most of us grew up on this traditional picture book. This type of picture book is by far the most popular and is usually fiction based. You will have a series of events with strong character development. Story books tend to have more text on each page vs. other types of picture books. Concept Books: This type of picture book helps to promote a child’s understanding. You see this type of picture book for toddlers or as a “My First” book series. These books can be fiction or nonfiction and have very few words. The illustrations tend to be the focus. Novelty Books: A great example of this type of book is The Very Hungry Caterpillar by Eric Carle. This picture book relies on some short of gimmick to tell the book’s story. Modern Picture Books: This type of picture book is a lot like the story picture book, but uses both the illustrations and ...

Guest Post by Author Mary Cunningham

  Cynthia's Attic - Inspiring Young Readers and Writers Writers love to write. It's a passion. But, I discovered another benefit writing for children that I didn’t anticipate. Who knew how much fun I’d have visiting schools and interacting with my target audience? I’ve created several slide presentations that are informative and fun, but the question/answer session is most entertaining. For instance, I'm amazed at the number of elementary and middle-school students who not only love to read, but want to know what it takes to become a published author.  Questions like, “How did you find your publisher?” or, “Who edits your books?” One of the most asked questions is, “Who did your cover?” I love sharing information about one of the best graphic artists in the business, Nathalie Moore. Although the artist and the publisher have the final say, my ideas are always considered.  Naturally, the inevitable questions come up; “How much money do you make?” (Don’t quit your day jo...